There are a lot of reasons why nonprofits don’t want to evaluate their programs. Actually, there are so many that we split this post into two parts. In part 1, we talk about the cost of money and time, and how to reframe evaluation as an investment in your organization.

“Why should I evaluate my programs?” is one of the most common questions nonprofits ask. It comes down to three main reasons: telling your story, measuring your impact, and organizational improvement. In this blog post, we’ll talk about each of these three reasons.